Imaginary Friends: Mannheim along the Rhine

Audiences Grow Around What You Do

I think audiences grow around what you do and around what you give them. You get the audience you deserve, or the audience you expect and conservative programming breeds conservative audiences. … Treat people like they are intelligent, game for anything, able to cope and interested in challenging, funny, bright and contemporary art and they rise to the occasion. There may be some walkouts and some ‘no thank-yous’ – but there might very well be along with that, the beginnings of a relationship with a different audience. There are plenty of people to whom the words challenging, experimental, innovative are actually positives, plenty of people to whom the different take on the world that the so-called experimental offers is a highly valued addition to their cultural lives, a useful window on their world. Tim Etchells

Friday, May 16, 2014

Mannheim along the Rhine

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